Bryta launches new brand and website

"We are not just a clinic. We are building a consumer and clinician-facing brand," said Cindy Phan, physiotherapist and co-founder. "There is a lot happening this year as we invest heavily in our app and look to scale our Home Kit. Watch this space."

Bryta has launched a completely new website and visual identity.

The original site was a Squarespace template. It worked early on, but feedback was consistent: people did not understand what Bryta does, how to get started, or how to refer. Many assumed Bryta was just another physiotherapy clinic. It is not. Bryta is a clinician-led brain and body training program that combines cognitive and physical exercises using TGA Approved technology, delivered by AHPRA-registered physiotherapists for adults 60 and over.

The new site was built from the ground up around two audiences: older adults and their families, and clinicians and providers looking to refer. It now has detailed program information, a dedicated referrer section, team profiles, partnerships, careers, and news.

The visual identity has evolved too. The hexagon logo stays, but the wider brand is cleaner and more modern. More photography. A design language that scales across the app, brochures, and everything public-facing. The look draws inspiration from healthcare brands Heidi and Everlab.

Cindy led the creative direction. The goal was a brand that reflects where Bryta is heading, not just where it has been.